A question, answered
Why do WordPress themes hurt my search ranking?
Many WordPress themes use heading tags to make text look big rather than to mark what the page is about, so Google gets a muddled outline of your page.
A page should have one H1 that names its subject and H2s for each part, and that is how we build every page.
What headings are for
Headings are the outline of a page. Search engines and screen readers both use them to understand what the page covers and how its parts fit together.
What themes often do instead
- Several H1s on one page, or none at all.
- A heading tag on a slogan, a button label or a phone number, just for its size.
- Real section titles set as plain bold text, so they are missing from the outline.
How to find out about your site
The free site check looks at your headings and tells you in plain words what it finds. Search-ready foundations fixes them.
Where this comes from
These services deliver it: Search-ready foundations and Free site check.
Related
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Search-ready foundations
On-page SEO for small business websites: one real H1 per page, proper titles and descriptions, a sitemap, structured data and clean links. - Next up
Free site check
Ask for a free website accessibility and SEO check: your headings, titles, image descriptions and common accessibility problems, in plain words. - Ready now
Accessibility built in
Small business website accessibility fixed in the code, not with a widget: real headings, image descriptions, form labels, keyboard use, checked weekly. - Ready now
Move off WordPress
We move your WordPress site to faster hosting with the same look, no downtime and your email untouched. You approve it side by side on your phone first.